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The Business of Social Transformation

Challenges galore in the Indian skilling landscape owing to its vast geographical expanse and varying socio-economic conditions with significant disparities. These growing challenges make it even more imperative to aim for a social transformation to further aid the growing skills landscape. Looking at Centum Learning and the challenging field of work we operate in, we deal with a particular socio-economic profile of people that makes our day-to-day activities no less than a herculean task. The skill-o-sphere, as I call it, is laced with very peculiar set of localized barriers that make the skilling gamut a tough terrain to climb. To dwell upon a few, the candidates who enroll for skilling courses often do not have necessary means to finance them. Further, the ability and the basic premise of which job profiles to take-up matching their skill sets is absent. Also, most of these candidates eventually land up qualifying for the minimum wage job, which does not encourage them to be mobile from their homes because they’re not earning enough to leave their home and the village.

There also exists a mismatch between where people live and where the job opportunities exist that can be explained from the fact that while there are people in every village who require training but there may not necessarily be a job opportunity present in their existing surroundings. As a result people are left with no other option but to migrate and move in search of a suitable job opportunity. Another mounting roadblock is in the sphere of pedagogy. Every individual has different learning behaviors with issues ranging from not knowing how to learn or having the ability and inclination to sit in the classroom and learn.

Apart from these challenges in the skilling world, there are other genuine natural constraints that people have to deal with every day. For instance, in Haryana girls are not encouraged to take up jobs or enroll themselves for training. Of those who are able to convince their families and take up the challenge, they end up traveling long distances to reach Centum Skill Development Centers. Also, with a strong agrarian focus of the region, during harvesting season many of them are needed in the family, forcing them to leave the training mid-way.

Seeing these real challenges that exist and that we deal with on a daily basis I believe that a market demand has to be created for ‘Skilling’. And a social transformation at the heart of India’s sociology is the only way forward and the pressing need of the hour. While we understand it’s a slow and long journey, it also requires tact and caution that we maintain while approaching this issue.

At the center of the Indian society studying to be a vocationally skilled person was always a lower end intuit and it still continues to be the same. The career dreams, embraced by both students and their families, are still restricted to becoming Doctors, Scientists, Engineers and joining the Army and pursuing and MBA. This basic premise needs to undergo a transformation.
While we blindly ape the western world, what we haven’t been able to adapt, respect and clinch is the basic principle upon which their entire society is built – Dignity of Labor. There is minimum socioeconomic disparity. For instance, if you go to a hotel in Sydney, the waiter will come and say, mate, can I get you a cup of coffee? He would talk to you more like a peer.

While there are challenges to skilling and changing the mindset in India, things are undergoing a rapid transformation. Candidates today come with a positive attitude and clear intentions of wanting to excel. With rural masses getting exposed to social media and getting a taste of the urban environment and lifestyle, dreams have begun to soar. The rural populace wants to go up the social ladder and have a better experience in their lifestyle and acquire better jobs to fulfill these dreams. So I think there’s a lot of positive vibe around skilling as a way to realize these dreams. During my trips to these rural centers, I always come out of sessions feeling very excited about the youngsters that we’re dealing with and the energy and the positivity they possess.

With PM Modi initiating and lending his complete faith and support to the Start-up India campaign, self-employment is a new buzz in town thing and that’s what excites me about this campaign. Startup India is not about the big and established brands like Flipkart and Snapdeal. But it’s about a plumber setting up his own plumbing shop or about a youth in a village who sets up a bicycle shop to repair bicycles. PM Modi is not trying to create 100 e-commerce entrepreneurs in his quest for encouraging people to take the startup journey. But he is asking and encouraging people to become an entrepreneur at all levels because in India just wage employment can’t solve the existing problems of unemployment. This is not about 100 people becoming millionaires. If there are 500 million people in India, the next decade won’t see a creation of 500 million jobs. So what you need to do is to get 300 million of these kind of people to become self-employed through skilling and that’s the business of Social Transformation.

The country realizes the sheer seriousness and importance of possessing a skilled workforce and needs a coordinated and cohesive effort to make this transformation a vivid reality.

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