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Technical Skillsets Help You Hit The Ground Running

The resume reflects a Master’s degree, but the professional status still reads the same – educated but unemployed. This is story is common to a burgeoning number of students in the country, they are educated but lack employable skills. The high skew towards theoretical education with little or no exposure to practical skillsets has contributed to this scenario.

15 million youth enter the workforce each year but more than 75 per cent of this number is not employable due to deficient skillsets. India needs 700 million skilled workers by 2022 to meet the demands of a growing economy. This imbalance is due to lack of technical and soft skills and it points towards the urgent, growing need to make young Indians job ready, with a focus on young graduates to augment their employability.

India is a young nation with 62% of our population in the working age group and more than 54% of the total population below 25 years of age. We need to make drastic amends to solve the great Indian talent conundrum. To make the most of this demographic dividend that we possess, the first step we need to take is to celebrate skills and accept their need and importance with an open mind, just like China. For instance, the country currently faces a huge shortage of Sales Associates, Computer Operators, Beauticians, Hair Stylists, Medical Sales representatives, Mobile Repair Engineers, Helper-Plumbers, Helper-Electricians, Sewing Machine Operators, Helper-Masons/Bartenders, Painter – Decorators. Yet the scant regard we have for vocational training and skills development has led to decades of neglect of these crafts.

Once this due regard to skills is given, we need to support the technology growth with investment in skills and knowledge to prepare for the future. Revamping the education system can help bridge the talent gap, especially at the college level that forms the first steps into the professional world. Colleges need to collaborate with industries to chalk out a curriculum that entails integrates technological education and advancements.

Technical Education plays a vital role in the development of the country’s human resource by creating skilled manpower, enhancing industrial productivity and improving the quality of life. This helps increase the availability of better talent in the job market. Of among the 7 lakh engineering students that graduate annually, merely 7 per cent are fit for core engineering jobs.  What would also help, would be the providing of training in not just technical skills but also soft skills or communication skills, preparing them to transform into capable workers. Most of the institutions do not prepare the candidates for the new working world, making them struggle while facing the competencies of the professional realm. There is an urgent need to make the graduates job ready with basic skills of inter-personal communication, abilities to speak English, work as a team and possess basic computer knowledge.

Recognizing this need, efforts are being made by the government with positive steps such as National Vocational Qualifications Framework (NVEQF) and National Skills Qualification Framework (NSQF). This will also lead to a paradigm shift in employment from being ‘qualification-based’ to ’skill-based’, making educational institutions focus on imparting skills that lead to employability, rather than merely doling out certificates and degrees. Integrating skills with regular main stream education at schools, will truly change the employment landscape at the most fundamental level in our country. A reinvention will need a vast paradigm shift to develop the tools of change needed to survive in the algorithm age. The demographic dividend if not given the treatment of skills may simply turn into a demographic disaster. The imbalance between the too few skilled workers and fewer jobs for the medium and low-skilled workforce is pointing towards the impending disaster.

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Partnering for Growth

Centum Learning has collaborated with the Ministry of Skill Development to establish a large number of skilling centers for training candidates for the rapidly growing Beauty & Wellness (B&W) sector across the country. This will cater to this fast emerging sector, which offers enormous career opportunities and will significantly help to fulfil the increasing requirements of a skilled work force in the category. These centres will be undertaking skill development programs under the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) scheme. Additionally, Centum Learning has also formed an association with the Bihar Mahadalit Vikas Mission (BMVM) for training 1840 candidates in the same space.

Placements are an important outcome for the candidates, therefore, Centum Learning has proactively tied up with industry giants like Lakmé, Naturals and Urban Clap to offer placements to skilled professionals, ensuring a secure future for candidates enrolled under various job roles of B&W sector. We also have strategic partnership with Godrej Consumer Products Limited in the area of Knowledge and Technical expertise under the ‘Go Green Funds Supporting SalonI Program.’

Extended government support
The Government has played an important role in helping expand and grow the skilling eco-space in the country. The Beauty & Wellness Sector Skill Council (B&WSSC) was created as a regulator, assessor and a certification authority. The council has developed National Occupational Standards (NOS), for various job roles in the beauty and wellness domain. A Qualifications Registration Committee (QRC), constituted by the National Skill Development Corporation (NSDC), ratifies these standards. Centum Learning is poised to deliver all training programs based on these NOS. By 2023, the SSC aims to accredit 390 Training organizations, train 2,200 trainers and provide certification to an almost 1.67 Million (16.7 Lac) workforce. To motivate young women further, the reward amount for the beauty and wellness sector under the PMKVY has been increased to Rs10,000 for which training is provided on higher levels of the National Skills Qualification Framework (NSQF).

Charting growth
The wellness industry in India stood at about Rs 70,000 crore in 2012 and is now worth approximately Rs1 trillion showing a compounded annual growth rate of 15-17 per cent. The industry is likely to experience a shortage of 6,00,000 skilled personnel by 2016. Previously, FICCI-PwC report had forecasted that the number of people employed in the wellness space could potentially treble from over 1 million lakh in 2011 to 3 million by 2015.

Centum Learning’s push for growth
Centum Learning encourages needy and underprivileged young men and women to pursue skill development courses in the growing beauty and wellness domain to take advantage of the enormous career opportunities opening up in this sphere.

Revolutionizing skill development
India has the highest acceptance and demand for beauty and wellness services. With tier I and II cities witnessing the advent of international players getting established, it has resulted in rapid growth of organized players leading to standardization of services. In order to capitalize on this, vocational training, skill development and quality education has been made available to youth in the remote and rural areas of India. The game changer has been the industry-academia-government linkage that has created work-ready human capital.

Mobilization is a major area of concern in the skilling ecosystem and in order to meet this challenge, Centum Learning launched a massive outreach programme. The pilot for the outreach campaign was executed in Bihar, with a target base of 2.24 million. Interested candidates were mapped to one of the 136 counseling centers set up by Centum Learning in 38 districts of Bihar. In less than a week of the launch, 3,87,408 candidates were profiled and over 40,000 candidates across 38 districts in Bihar were enrolled under various skilling programmes. These multi-skill centers offer courses for sales associates, computer operators, medical sales representatives, mobile repair engineers and helper-plumber besides beauticians, hair stylists.

Growing geographical presence
In India, we have 964 Centum Skill Development Centers. In addition to this, we have established and expanded our global footprint across Nepal and 18 countries in Africa. Our domain expertise spans 21 industry verticals and over 1350 training and development specialists

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